Popmenu publishes US plans from $159 a month on annual prepay, with online ordering as an add-on at $1 per order. Owner.com costs $249 a month plus 5% per order on Flex, or $499 flat. BentoBox is now part of Clover, and new BentoBox products require Clover POS. Pick by your POS and ordering volume.
Quick answer
- BentoBox: now Clover; new customers need Clover POS.
- Popmenu: Starter $159/mo prepaid annually or $179 monthly; ordering add-on at $1 per order.
- Owner.com: Flex $249/mo + 5% per order; Flat $499/mo; guests also pay a 5% fee.
- All prices are published US pricing, checked November 2026.
- Whatever you choose, the site must load fast on a phone, show the menu as text, and link booking and ordering clearly.
How this comparison was made: it is based on each company’s public pricing pages and documentation, checked in November 2026, and on what matters in the restaurants I work with. It is not a paid placement and not a hands-on lab test. This site may earn referral fees from some software companies in future; any such link will be labelled. Michael Clarke is a trained chef and runs Markedine, a restaurant marketing company in Bangkok. There are no affiliate links in this article.
What does a restaurant website actually need to do?
Before comparing platforms, be clear about the job. Most guests land on a restaurant website from Google or Instagram on a phone, wanting one of five things: the menu, the opening hours, the address, a way to book, or a way to order. A site that does those five things fast is worth more than a beautiful one that hides them.
- Menu as real text, not only a PDF or a photo, so Google and guests can read it.
- Hours, address, phone and map that match your Google Business Profile exactly.
- A clear Book button and Order button on every page.
- Fast loading on mobile data.
- Structured data so search engines understand you are a restaurant. Google documents this in its local business structured data guide.
How do BentoBox, Popmenu and Owner.com compare?
| BentoBox | Popmenu | Owner.com | |
|---|---|---|---|
| Published price (US) | Not shown; new products for Clover POS customers | Starter $159/mo annual prepay or $179 monthly; Essentials $269/$299; Premier $449/$499 | Flex $249/mo + 5% per order; Flat $499/mo |
| Online ordering | Through Clover | Add-on, $1 per online order, can be passed to the guest | Included; guests pay a 5% order support fee |
| Contract | Through Clover | Annual prepay or monthly | Month to month |
| Best for | Restaurants on Clover POS | Restaurants wanting a website plus marketing tools | Restaurants focused on direct online ordering |
Prices from the official BentoBox, Popmenu and Owner.com pricing pages as of November 2026. Check them again before you sign, because plans change.
What happened to BentoBox?
BentoBox’s own pricing page now says “BentoBox is now Clover”, and that new BentoBox products are only available to Clover POS customers. If you already use Clover, ask your Clover contact what is included. If you do not, BentoBox is no longer a standalone choice for you.
What do you get with Popmenu?
Popmenu’s Starter plan lists an SEO-driven website, an interactive menu, Google Business Profile sync, guest contact collection, automated email, a WCAG-conformant platform and an OpenTable integration. Higher plans add more marketing and automation. Online ordering is an add-on with a flat $1 fee per online order, which Popmenu says can be passed to the guest.
It suits a restaurant that wants the website and its marketing in one place and will actually use the email and guest tools. If you will not, you are paying for features that sit idle.
What do you get with Owner.com?
Owner.com bundles an AI-built website, online ordering, a branded app, SEO pages, loyalty and marketing. It is month to month and promises launch within a week. Flex is $249 a month plus a 5% restaurant fee per order; Flat is $499 a month. On both, guests pay a 5% order support fee.
The maths depends on volume. As simple arithmetic on the published Flex rate, 10,000 dollars of monthly online orders would carry 500 dollars of restaurant fees plus the $249 plan, which is more than the $499 Flat plan. The break-even is 5,000 dollars of monthly orders: below it Flex costs less, above it Flat does. Run your own numbers; I compared it with ChowNow and Square in commission-free online ordering.
Is a general website builder good enough?
Often, yes. A WordPress, Squarespace or Wix site with a text menu, correct details, structured data and clear links to your booking and ordering tools can do the job well, especially outside the US where these restaurant platforms may not be available. You give up the built-in marketing automation and have to connect the pieces yourself.
What mistakes do I see most on restaurant websites?
- The menu is a PDF that is slow to open on a phone and that Google cannot read well.
- Hours on the site differ from Google, so guests do not know which to trust.
- No booking or ordering button above the fold on mobile.
- Huge images and video that take seconds to load on mobile data.
- Old menus and prices left online after a menu change.
- Only one language in a tourist area. Offer the menu in the languages your guests actually use. In Bangkok, for example, a Thai and an English menu page help both local and visiting guests.
None of these depend on the platform you choose. Fix them on whatever you have before you pay to move.
How do you choose a restaurant website platform?
- Check availability in your country first. These three platforms publish US pricing.
- Start from your POS. If you are on Clover, look at BentoBox through Clover first.
- Estimate monthly online order volume and work out per-order fees on each plan.
- List the marketing tools you will really use every week.
- Ask who owns the domain and the guest data if you leave.
- Test a live customer site on your phone before you sign.
Frequently asked questions
Is BentoBox still available?
BentoBox says it is now Clover, and that new BentoBox products are only available to Clover POS customers, as of November 2026.
How much does Popmenu cost?
Popmenu lists Starter at $159 a month prepaid annually or $179 monthly, Essentials at $269 or $299, and Premier at $449 or $499, as of November 2026. Online ordering is an add-on at $1 per order.
How much does Owner.com cost?
Owner.com lists Flex at $249 a month plus a 5% restaurant fee per order, and Flat at $499 a month, as of November 2026. Guests also pay a 5% order support fee.
Do I need a restaurant-specific website builder?
No. A general builder can work well if it shows a text menu, correct details and clear booking and ordering links. Restaurant platforms add built-in marketing and ordering.
Can I use these platforms outside the US?
These three publish US pricing. Check each company’s availability for your country before planning around them.
Sources
- BentoBox pricing
- Popmenu pricing
- Owner.com pricing
- Google Search Central: local business structured data
