GrabFood vs LINE MAN: what delivery really costs a Thai restaurant

Asian noodles eaten from a takeaway box, typical of food delivery orders in Thailand

This is our Thailand and Southeast Asia guide to what delivery really costs a restaurant in Thailand. Both apps charge a GP commission on each order. LINE MAN’s own example shows 30% GP plus 7% VAT on the fee: on a 1,000-baht order the shop receives 679 baht. Grab sets its service fee in each merchant contract and publishes no single standard rate. Calculate your real net per order before you join or run promotions.

Quick answer

  • Both charge a percentage of each order, called GP or commission.
  • LINE MAN example: 30% GP + 7% VAT on the GP = 321 baht fee on a 1,000-baht order.
  • Grab: rate set in your merchant contract; 60 days’ notice for fee changes.
  • Promotions you fund come out of your margin on top of the commission.
  • Use the calculator to see what is left after food and packaging.

Michael Clarke is a trained chef and runs Markedine, a restaurant marketing company in Bangkok. This article does not contain affiliate links.

How does GP commission work on delivery apps in Thailand?

GP is the percentage of the order value that the app keeps. In Thailand it is the main cost of selling through GrabFood and LINE MAN. VAT is then usually charged on that fee. What is left is paid to your bank account, and from that you still pay for the food, packaging, staff and rent.

I would not open a delivery-heavy concept in Bangkok without knowing this number per menu item. Delivery can fill the kitchen in quiet hours, but it can also make a busy kitchen unprofitable.

How much does LINE MAN charge restaurants?

LINE MAN’s merchant centre publishes a GP example: on a 1,000-baht order with a 30% GP, the fee is 300 baht plus 7% VAT on that fee (21 baht), so 321 baht in total, and the shop receives 679 baht. That is an example from LINE MAN, not a fixed rate for every shop.

Wongnai’s LINE MAN GP partnership page lists delivery fees from 0 baht for customers, a pickup service, and T+1 payouts for e-payment. To sign up, an individual needs an ID card copy and a bank book; a juristic person also needs the VAT certificate (ภ.พ.20) and the company certificate. All as of November 2026.

How much does GrabFood charge restaurants?

Grab’s general terms for GrabFood merchants (last modified 31 March 2026) say the service fee rate is set in each merchant’s contract or addendum. There is no single public rate, so ask for yours in writing. The terms also say:

  • Grab must give 60 days’ notice of fee changes, and a merchant who does not accept a change may terminate with 30 days’ notice.
  • If you are VAT registered and provide the certificate, the fee is calculated on the price excluding VAT; otherwise on the price shown. The fee includes VAT.
  • Income is paid daily, and in any case within 7 business days.
  • The merchant bears the cost of refunds and remakes caused by the merchant.
  • Merchants may not charge customers a delivery fee.

Grab’s commission guide adds that rates differ by service type, and that commission is calculated after promotion discounts, except delivery-fee discounts. In May 2026 Grab announced a special 9% GP for merchants joining its “Thais Help Thais Plus 60/40” scheme who signed up by 10 June 2026; that sign-up window has closed.

GrabFood vs LINE MAN at a glance

LINE MANGrabFood
Published rateExample of 30% GP + 7% VAT on GPSet per merchant contract; no single public rate
VAT on the feeAdded on top in LINE MAN’s exampleFee includes VAT
PayoutT+1 for e-payment (GP partnership)Daily, within 7 business days at most
Fee change noticeCheck your agreement60 days
Sign-up documentsID copy, bank book; VAT and company certificates for companiesSee merchant sign-up

Sources: official LINE MAN, Wongnai and Grab pages listed below, as of November 2026.

Delivery net-per-order calculator

Delivery app net-per-order calculator

Enter your numbers and press Calculate.

A simplified model: commission on the order value after your discount. Check your own contract for how fees, VAT and promotions are calculated. Nothing you type leaves your browser.

With LINE MAN’s example (1,000 baht, 30% GP, 7% VAT on GP), the app pays you 679 baht. Add your own food cost and packaging to see what is really left.

How do you work out if delivery is worth it?

  1. Get your exact rate in writing from each app, and how VAT is applied.
  2. Cost each delivery item with its packaging, not just the dine-in plate cost.
  3. Run the calculator on your three best-selling delivery items.
  4. Decide on delivery prices. Many restaurants set separate delivery menu prices; check your contract’s rules on pricing first.
  5. Treat promotions as extra cost. A discount you fund comes out of your margin on top of the GP.
  6. Review monthly using the payout reports, not the order totals.

Should you be on GrabFood and LINE MAN at the same time?

Usually it is worth testing both, because guests have their favourite app and the two apps reach different people. But running two tablets, two menus and two sets of promotions adds work in the kitchen at peak time. My advice for a new restaurant:

  • Start on one app with a short delivery menu and get the packaging, timing and ratings right.
  • Add the second app once the kitchen can handle the volume without slowing dine-in service.
  • Keep menus, prices and photos in sync, and check both listings every week.
  • Compare net payout per order, not just order counts, before you decide where to push promotions.

How can you keep more of each delivery order?

  • Build a delivery-only menu of items that travel well and carry a better margin.
  • Put a card in every bag inviting guests to your LINE OA or direct ordering. See commission-free online ordering.
  • Only join promotions where you have run the numbers first.
  • Use pickup where the app offers it; it brings guests to your door.
  • Keep photos and descriptions sharp. Your listing is your shop window inside the app.

Frequently asked questions

What is GP on LINE MAN and Grab?

GP is the percentage of each order that the delivery app keeps as its fee. VAT is usually charged on that fee as well.

How much does LINE MAN take per order?

LINE MAN’s own example shows a 30% GP plus 7% VAT on the GP, so 321 baht on a 1,000-baht order, leaving the shop 679 baht. Your rate depends on your agreement.

What is GrabFood’s commission rate?

Grab sets the service fee in each merchant contract and does not publish one standard rate. Its terms require 60 days’ notice before a fee change, as of November 2026.

Can I charge higher prices on delivery apps?

Many restaurants use separate delivery prices to cover the commission. Check your contract’s pricing rules first; Grab’s terms, for example, say merchants may not charge customers a delivery fee.

When do delivery apps pay restaurants in Thailand?

LINE MAN lists T+1 payouts for e-payment under its GP partnership. Grab’s terms say income is paid daily, and in any case within 7 business days.

Sources

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